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Adswapping generally involves two sites. The process begins with the exchanging of ads and also other online promotional materials between these sites. Of course, the sale will likely be easier when the websites involved haven't any similar products or services. For instance, a site that provides printing service may easily ink a deal having a web hosting site and will now show their banners or pop-up ads using that site, and vice-versa.
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If you optimize your website for the search engines like yahoo, your website can rank higher than the competitors, thus sending you more visitors. This is a fundamental section of small business website marketing. It has been estimated that 75 per cent from the visitors to websites comes from search engines like yahoo. More traffic means more customers.